Architecture, thought through computation.
MADESST is a computational design practice operating at three scales — buildings, people, and objects.
One methodology, three connected divisions.
The same design thinking that shapes a tower shapes a lesson plan and a lamp. Rather than three separate businesses that happen to share a name, Madesst is one methodology — parametric, algorithmic, computational — expressed in three different mediums. What began as the architecture practice of Mohamed Abdelhady has grown into a system of three connected divisions.
About Madesst.Studio
Is a design and architecture studio based in Vienna & Cairo, founded by architect and computational designer Mohamed Abdelhady.
The studio operates at the intersection of art, architecture, and digital fabrication, exploring how technology can shape new spatial and material experiences. With over a decade of international experience — collaborating with leading firms such as DMAA, Grimshaw, LAVA, and Xuberance — MADESST builds on a deep understanding of parametric design, 3D modeling, and advanced fabrication methods to deliver projects that are conceptually strong, theoretically grounded, and technically precise.
Our work spans architecture, product design, and research, focusing on parametric systems, 3D-printed objects, and modular design strategies that merge innovation with craftsmanship.
Mohamed Abdelhady
An architect and computational designer with extensive international experience, having collaborated with some of the world's leading architectural and design firms, including DMAA, Grimshaw, LAVA, and Xuberance. His expertise spans large-scale projects across China, Europe, and the Middle East, contributing to architectural solutions that merge technology, parametric design, and digital fabrication.
With deep expertise in computational design, Mohamed integrates algorithm-driven methodologies, environmental simulations, and digital fabrication to develop intelligent, high-performance design solutions — using advanced 3D printing and parametric modeling to push the boundaries of material efficiency, sustainability, and architectural expression.
Holds a Master's degree from the Institute of Architecture (IOA) at the University of Applied Arts Vienna, Studio Hani Rashid. Currently teaches design studio at the University of Innsbruck.
Work Experience
- NEOM Project — unpublished — Designer
- The Line — in progress — Designer
- NEOM Project — unpublished — Designer
- Tartu Cultural Center, Tartu, Estonia — competition — Designer
- Puppetry Arts Centre, Stara Zagora, Bulgaria — competition — Designer
- NEOM Project — unpublished — Designer
- Dubai Residential Harbor, Dubai, UAE — competition, unpublished — Designer
- Misk Conference Hall, Misk, Saudi Arabia — competition, unpublished — Designer
- Civic Building, Saudi Arabia — unpublished — Design Partner
- TROJENA — NEOM, Saudi Arabia — Designer
- Guizhou Art Center, Guizhou, China — competition, rank 4th — Lead Designer
- Le An Meta Bay Theme Park, China — schematic design — Lead Designer
- Water World, Jilin, China — under construction — Project Architect / Design Partner
- Car Experience Center, Shenzhen, China — competition winner — Design Partner
- Football Stadium, Shenzhen, China — competition — Design Partner
- The Eyes Of Galaxy, Shenzhen, China — competition — Design Partner
- Opera-Xanadu, Shenzhen, China — competition — Design Partner
- Vanke Meilin, Shenzhen, China — competition — Design Partner
- Ice Park, Shenzhen, China — competition — Design Partner
- SOHO, Shenzhen, China — under construction — Design Team
- Antuo Museum, Shenzhen, China — collaboration with Coop Himmelb(l)au — Design Team
Teaching Experience
- Explores how new structural interventions can coexist with existing megastructures, turning rigid frameworks into layered, adaptive, character-rich environments.
- A short design workshop building a sculptural structure from coffee sticks — exploring balance, geometry, and structural logic through hands-on experimentation.
- Computational tools to generate responsive façade systems driven by geometry, performance, and fabrication logic.
- Applying digital tools and parametric thinking in architecture and product design — algorithmic modeling, generative design, and fabrication-oriented workflows using Grasshopper and Rhino.